The principle of content marketing is: if you can give your visitors valuable content, you can attract and retain a clearly-defined audience – and, ultimately, drive sales. In order to build a successful content marketing strategy, it’s important to be organised and give your target market what they want. Luckily, there’s more than one plugin for WordPress specifically designed to help you do this. This blog post from us at WP Carers will list the 7 Best Content Marketing Plugin for WordPress.
This plugin for WordPress allows you to display all your content ideas scheduled in advance, so you can track what’s happening when. Staying organised is key when creating large volumes of content, especially when there are multiple team members working from the same set of content ideas. Setting a team calendar in the back-end of your site is a great way to keep on top of things.
Flare is a social sharing bar plugin for WordPress designed to help once your content has been optimised and published. It can increase the amount your content is shared across a range of different social networks and also helps to build up a community of fans for your brand and content. The social sharing buttons are effective yet non-intrusive and include a counter at the top of the blogpost to see how many times the content has already been shared.
This started out as a website split testing tool which was turned into a great plugin for WordPress. You can use Optimizely to find out whether a different headline would enhance your blog traffic, or whether a different call to action would result in more sales. In order to get the highest possible levels of engagement (comments, likes, shares), your content needs to be appealing and easy to interact with. The plugin for WordPress does this and it’s also easy to use with a nice user interface.
This is a related posts plugin for WordPress that can recommend evergreen videos, events, products, blogs and more. By suggesting recommendations for related content, Contextly Recommends makes it more likely for your audience to stay on your site and engage with other pieces you’ve created.
Comments Evolved makes the comment section of your blog seamless using tabs. This plugin for WordPress has sections for Google+ comments, Facebook, Trackbacks, Disqus and WordPress comments. This is an advantage because many users won’t bother commenting if they have to go to the hassle of signing up for an account. By including so many types of interaction, your page will have more comments and social engagement. If that’s not enough, this plugin is also easy to use, ends comment SPAM and increases social signals.
If you want the content on your WordPress site to be read, it’s very important that your website speed is up to scratch. If a page takes too long to load, users are inclined to simply close the tab and they may never read your posts. Although photos are a great way to make blogposts more visually appealing to your audience, they’re inclined to slow your website down. WP Smush creates a solution to this problem by compressing your image into a smaller file size without affecting the quality. The small your images files are, the quicker your pages will load and the happier your visitors!
This is a content curation plugin for WordPress which helps you discover interesting content to inspire your own blog posts. The ‘Get It’ bookmarklet lets you capture any content of interest on the web and curate it while the ‘Notebooks’ section allows you to save your favourite articles for a later date. Content suggestions can be refined over time using the thumbs up/down function. Many users have remarked that MyCurator is better (and cheaper!) than many commercial curators.